You may have heard of SEO, but maybe you don’t know what it is. It’s not nearly as difficult as you might think.
Search Engine Optimisation is the term used to describe efforts made to improve your website’s rankings in Google searches. Google displays links to pages it considers authoritative and relevant when someone searches for something. The number and quality of links from other websites are used to determine the authority of a website. Your pages will rank higher if you link to other high-quality sites, for example.
How can you get your website to appear on Google?
This is best done by having high-quality content on your site and encouraging others to link back to you. Google will then be able to tell that your pages are authoritative, relevant and engaging. Google will therefore be more likely to rank your website higher as it offers greater use to visiting customers.
You can achieve this by writing content that is interesting, relevant and shared on Twitter feeds and blogs, for example. What you should do is:
Create great content using the phrases and words people use to search for services or products
Make it easy for people to link and share your content
Continue to do this regularly
Share and link it easily
Keep on doing it regularly! It’s no good resting on your laurels as your site requires regular maintenance and updating to stay relevant. For SEO Swansea, visit accent-adc.co.uk/service/digital-marketing-swansea/
SEO is an activity that’s often misunderstood. It is a set of actions that ensures a site will be found by search engines when keywords are relevant to the website. Some people confuse SEO with a dark art and try to blind you by using too much technical talk. It’s actually a simple process that helps many website owners improve their chances to be found by potential clients.
Get links
It’s important to keep in mind that quality is more important than quantity. You should consider the links to be part of your content, and not something separate. Your content will have a greater chance of being linked to by other relevant and high-quality pages if it is good.
To conclude:
Research SEO to find out what kind of content will work best for you and your clients. Create a site that is easy to share, and has great content. Your site’s traffic should increase steadily after you take these steps.
