Leaderboard banner adverts are a highly effective form of online marketing. These rectangular adverts, placed at the top of a website, are eye-catching and instantly recognisable.
Usually the first thing a visitor sees, they are designed to entice visitors to click through to the brand’s chosen landing page.
What type of advert works best?
Customers are typically drawn to clear imagery, with animated HTML 5 ads more effective than those with static graphics. They are dynamic, typically more eye-catching, and can encourage greater user engagement.
Companies such as https://thebannermen.com/banners/animated-ads/html5 are aware that customers are 267 per cent more likely to click through from HTML 5 ads than from static banner ads. Customers like adverts that are representative of their interests and values and in which the brand is instantly recognisable. There must also be a clear call to action.
Six of the best leaderboard banner ads
The best leaderboard banner ads satisfy the needs of the customer and are effective in driving consumer decisions. The best include:
1. Heineken: ‘Same great taste in 192 countries’. This advert screams reliability and trust.
2. Google Assistant: ‘Get more done’. Customers who want an easier life will be drawn to this advert.
3. Nike: ‘Unlimited potential’. This advert convinces consumers that they too can become sporting legends.
4. Bulb: ‘Simpler, cheaper, greener energy’. This advert appeals to consumers who want cheaper energy whilst lowering their carbon footprint.
- Disney+: ‘The greatest stories, all in one place’. This advert almost dares you to go elsewhere.6. McDonald’s: ‘I’m loving it’. This advert implies that you will too.
These adverts are all so effective because they understand the desires of their target audience and appeal to them clearly and concisely. The colour choices, imagery and words are crafted to deliver maximum effect.
